We find the strengths and weakness of your business
Today’s market is much more competitive, in part because of the recession. Clients are far more careful about how and where they invest their money. At the same time, extensive growth has taken place in small- and home-based businesses, as unemployed have become self-employed, particularly in the consultative and services sector. How does your firm stand out from the competition? How do you position yourself? Do you pick the price? What about reputation? How visible are you in your marketplace?
We make a list of your competitors and identify their strengths and weaknesses. In other words, how do they stack up against you? You may be more creative, they may be more technically proficient. You have a track record of ongoing customer service; nobody beats them for on-time delivery. By identifying their strengths and weaknesses, and comparing them to your own, you’ll know where you might have an edge in winning proposals.
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